Bottled Water Is A Potential Growth Category That Can't Be Ignored

While major soft drink companies continue to battle declining carbonated soft drink sales, another segment continues to grow volume sales, and is now expected to overtake CSDs as the most consumed beverage worldwide this year. This beverage is none other than packaged water. According to the Canadean, consumption of packaged water will reach 233 billion liters in 2015, more than the intake of CSDs, which is estimated to be around 227 billion liters. The Coca-Cola Company, PepsiCo, and Dr Pepper...